garmie
I completely agree with this perspective. From my experience, digital marketing only delivers real value when strategy is paired with accurate data and measurement. It’s not just about being present online, but about understanding how users interact with your brand across channels and making decisions based on that insight. That’s why I place a strong focus on analytics, attribution, and especially tracking facebook to evaluate campaign performance properly. When tracking is set up correctly, every channel becomes more predictable, scalable, and cost-efficient. This approach allows businesses to move beyond assumptions, optimize continuously, and turn digital marketing into a measurable growth engine rather than just a promotional tool.
