siripum
I’m working on a small campaign and trying to figure out which types of influencers actually drive engagement or sales — not just likes. I know there are micro, nano, macro, etc., but I’m a bit lost on which one fits best for what. Anyone have a breakdown of the different types and what they’re best at?
anthonydrowow
That’s such a good question — not all influencers are created equal when it comes to actually converting followers into clicks or customers. It really depends on your goals, budget, and target audience. For example, micro-influencers often have smaller but super loyal audiences, so they can be great for engagement and trust-based selling. On the other hand, macro- or mega-influencers can bring massive reach, but they might not always drive strong action unless their audience aligns with your niche. I’d suggest checking out this helpful guide on the different types of social media influencers — it breaks down each category of types of influencers (nano, micro, macro, etc.), their strengths, and when it makes sense to use them. Reading through that gave me way more clarity about who to approach for my last campaign. It’s not just about follower count — it’s about connection, context, and credibility. Definitely worth a look before you start reaching out to anyone.
archytrek
Thanks a lot for this! I’ve been searching for something exactly like that — a clear breakdown of all the influencer types and what they’re actually good for. It’s been hard to figure out who’s the right fit for my campaign. I’ll definitely check out the guide you mentioned and see which direction makes the most sense for my brand.
